Why should brands be size inclusive?
As if to say that these customers are different and need to be separated from everybody else. This is not the type of shopping experience that customers want to have. An inclusive sizing philosophy guarantees a fun and pleasant shopping experience for all individuals, even when friends of different sizes shop together.
How big is the plus size market?
$32 billion market, and growing Retail research and advisory group Coresight Research has estimated that the value of the extended-size market for women in the U.S. will grow to $32.3 billion this year, representing roughly 20.7\% of the total women’s apparel market.
Why plus size fashion is important?
They may be on to something: marketing experts say that adding these sizes can help a brand appear more progressive and less elitist, and retailers stand to profit from size inclusion as the percentage of consumers who wear plus-size clothes rises.
Why do plus sizes cost more?
One of the reasons Plus sized clothes are more expensive is that the cost to make plus size clothing is higher as the garments use more fabric and the time to construct the garment is longer.
Is XL plus-size?
XL is a standard measurement and 1X+ are plus sizes.
Do any retailers sell plus-size clothing?
While that problem is still very much a reality, a growing number of retailers sell plus-size clothing or have extended their size ranges to accommodate a variety of women. Now, whether you wear straight sizes, plus sizes, or need a petite fit, you can probably find at least one retailer that specializes in serving you.
Why do plus-size clothes run larger than regular ones?
Since it’s more cost-effective to manufacture clothes from one pattern, as Delman said, a cusp-size garment from a plus retailer may run larger than one of the same size from a straight-size retailer.
Is the fashion industry really courting plus-size customers?
After years of ignoring customers bigger than a size 12 (while the average American woman falls between a size 16 to 18 ), the industry is not just recognizing that shoppers of all sizes exist but actively courting them. Inclusion, however, is more than just selling clothes in larger sizes, say members of the plus-size community.
Should size matter in clothing stores?
Imagine a clothing store where size is irrelevant, where terms like “straight size” and “plus size” don’t matter much because all physiques are represented. Collections don’t stop at size 12, 24, or even 32.