Table of Contents
Why do you need a product team?
The product team is responsible for implementing strategy, building the roadmap, and defining product features. These are the people who choose what gets built, promote what is new, and measure performance — crucial organizational roles within any company.
What is a product manager do?
A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.
Is the product manager’s role important?
The truth is that, to be effective, the role of a manager for a particular product or area must not be filled by multiple people. It is essential for the product manager to see the whole picture — the strategic vision as well as the details of implementation — in order to make good decisions about the product.
Should product managers be accountable to designers and engineers?
If the designer and the engineer struggle to work well together, the product manager should feel accountable for fixing the challenge somehow, to create a successful team environment. Similarly, teams often collaborate with other teams, or with external partners, and successful product managers help teams work well with others too.
Is a product manager a Drea m job?
The Wall Street Journal recently called product manager (PM for short) the MBA graduate’s drea m job. (There are many paths into product management, of which the MBA path gets much attention.)
What should a product manager obsess over?
This definition summarizes all of the things that a product manager needs to obsess over: the target market, the intricacies of the product, what the business needs in order to succeed, and how to measure that success. It also encapsulates the three things that a product manager should never lose sight of: