Table of Contents
What type of data is clickstream data?
Clickstream data are a detailed log of how participants navigate through the Web site during a task. The log typically includes the pages visited, time spent on each page, how they arrived on the page, and where they went next.
What is the most common method for implementing click stream data?
A common approach is to sort the log on IP and time, and then use a sequential scan to identify sequences of clicks that form a session (or clickstream journey).
How do you track clickstream?
Clickstream tracking uses cookies in a user’s browser to track the pages visitors view after the user clicks a link from a sent campaign. From the initial click to client’s website Clickstream can pull pages visited (as long as the Clickstream javascript is implemented on those pages).
What do click streams mean?
In Web advertising, a click stream is the sequence of clicks or pages requested as a visitor explores a Web site. See our list of advertising terminology on the Internet.
How do I get Clickstream data from Google Analytics?
Quickstart Guide to Google Analytics Clickstream Data
- STEP 1: SET UP CUSTOM DIMENSIONS.
- STEP 2: DOWNLOAD THE SCRIPTS.
- STEP 3: IMPORT CLICKSTREAM SCRIPTS INTO YOUR OWN GTM CONTAINER.
- STEP 4: ADJUST THE NEW VARIABLES.
- STEP 5: ADD THE NEW VARIABLES TO YOUR TAGS.
- STEP 6: TEST AND PUBLISH.
What is clickstream in Web Analytics?
On a Web site, clickstream analysis (also called clickstream analytics) is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits — and in what order. The path the visitor takes though a website is called the clickstream.
What is meant by click stream?
What Does Clickstream Mean? A clickstream is a record that contains data about a website user’s clicks on a computer display screen via a mouse or touchpad. This type of information provides a visual trail of user activity with detailed feedback.
How to analyze clickstream data?
To start analyzing clickstream data, we need first to be able to capture step-by-step a user’s activity on a web page or application. And that is of great value in the hands of any internet marketer.
What is a clickstream log?
The example shown in Figure 2.4 is a typical clickstream log from Internet portals and sites. The usage statistics of the web page are captured in clickstream data. This data type provides insight into what a user is doing on the web page, and can provide data that is highly useful for behavior and usability analysis, marketing]
What are clickclickstream data?
Clickstream data are a detailed log of how participants navigate through the Web site during a task. The log typically includes the pages visited, time spent on each page, how they arrived on the page, and where they went next.
Is there a way to get raw clickstream data on azure?
And enterprise tools like Google Analytics premium or Adobe Analytics can be expensive, and in large companies often require a procurement process. We discovered a nice feature on Azure where you can get these raw clickstreams in near-real-time, at an affordable price.