Table of Contents
- 1 What percentage of customers will write a review on a website?
- 2 What percentage of consumers look at product reviews before making a purchase?
- 3 How many reviews online are fake?
- 4 How many online reviews do consumers read before they trust a business?
- 5 How much do consumer reviews influence their purchasing decisions?
What percentage of customers will write a review on a website?
About 5\%–10\% of consumers write reviews, influencing around $400 billion of the total e-commerce sales revenue. 84\% of people trust online reviews as much as they trust recommendations from friends.
What percentage of consumers read online reviews?
87\% of consumers read online reviews for local businesses in 2020. This is an increase from 81\% last year, 86\% in 2018, and a huge increase from 67\% back in 2010. However, while the overall number of consumers looking at local business reviews grew, there was a small dip in the proportion “always” looking.
What percent of customers leave a review?
Only about 10 percent “always” or “almost always” leave reviews on products and services. This reinforces how important it is to ask and encourage consumers to leave reviews on your products in order to pick up the momentum you need.
What percentage of consumers look at product reviews before making a purchase?
In 2018, 97\% of consumers consulted product reviews when making purchase decisions, up two percentage points from 2014. Today, 99.9\% of consumers say they read reviews when shopping online at least sometimes. Of those shoppers, 61\% say they always read reviews and a third indicate they do so regularly.
How many online reviews do you need?
Reading just one review isn’t going to generate trust, but it will give consumers the chance to judge your business. Notably, if a local business has 10 recent reviews, most consumers won’t look any further for confirmation. So, your first benchmark should be generating 10 reviews on the most popular review websites.
How many people trust a business more after reading positive online reviews?
Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. And they make that decision quickly: 68 percent form an opinion after reading between one and six online reviews.
How many reviews online are fake?
The $152 billion problem of fake reviews Using official figures and self-reporting by the world’s leading e-commerce sites (including Trip Advisor, Yelp, TrustPilot and Amazon) on average we find that 4\% of all online reviews are fake.
How much do you rely on online reviews before purchasing an item?
Average Number of Reviews Consumers Read Online Online review statistics show that more than half of online shoppers (54.7 percent) read at least four product reviews prior to purchasing a product. Around 44 percent of them read three or fewer reviews (Bizrate Insights, 2021).
How much do reviews matter?
The effects of reviews are measurable, too. The average customer is willing to spend 31\% more on a retailer that has excellent reviews. Negative reviews can carry as much weight as positive ones. One study found that 82\% of those who read online reviews specifically seek out negative reviews.
How many online reviews do consumers read before they trust a business?
[Source: BrightLocal, Online Reputation Management Survey] Consumers read an average of 10 online reviews before feeling able to trust a local business. [Source: BrightLocal, Local Consumer Review Survey] The purchase likelihood for a product with five reviews is 270\% greater than a product with 0 reviews.
How many people read online reviews before booking?
95\% of all travelers read online reviews before booking. Consumers trust customer reviews 12 times more than manufacturers’ reviews, according to consumer trust statistics. About 5\%–10\% of consumers write reviews, influencing around $400 billion of the total e-commerce sales revenue.
How important are customer reviews to shoppers?
How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90\% of consumers read online reviews before visiting a business. And 88\% of consumers trust online reviews as much as personal recommendations.
How much do consumer reviews influence their purchasing decisions?
97\% of consumers report that the customer reviews they read influence their purchasing decisions. 95\% of all travelers read online reviews before booking. Consumers trust customer reviews 12 times more than manufacturers’ reviews, according to consumer trust statistics.