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What makes a game Hypercasual?
A hyper-casual game is a mobile video game which is easy-to-play, and usually free-to-play; they also feature very minimalistic user interfaces. Popularized in 2017 by game makers such as Kwalee, Ketchapp and Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions.
How much does a Hypercasual game make?
Hypercasual games are simple games that can reach the broadest audiences on mobile devices, and they can be made almost anywhere. The latest company to prove that is Ducky, a nine-month-old company in Russia whose games have been played 145 million times and generated $1 million a month in revenue.
Are hyper casual games easy to make?
Hyper casual games add another level of simplicity even compared to casual. Hyper casual games: usually have a single mechanic, short game loops, a minimalistic UI, and a simple yet beautiful design. provide satisfaction by making it easy to earn high scores.
How long does it take to make a Hypercasual game?
Most publishers require this type of prototype, as it allows measuring first-day retention rate. It takes experienced developers about two weeks to prepare a game for such a test.
Is Tetris hyper casual?
The problem with these games is that they initially required game consoles and computers to play them. However, that is no longer the case — you can now play classic games like Tetris (currently #10 in Strategy on the App Store) on your mobile device in addition to modern favorites like these three hyper-casual games.
Are hyper casual games still popular?
According to Sensor Tower, in 2020, hyper-casual games on mobile were responsible for a third (31\%) of global downloads or 6.3 billion downloads*. This popular, exciting genre started the race with great momentum, thanks in large part to the 2014 viral sensation Flappy Bird (more on this later).
What defines a casual game?
Features and Genres Casual Games” refers to a type of video game that doesn’t require a major time investment to play, win, and enjoy. While separately, a “casual gamer” is someone who enjoys any video game without investing significant time into it, playing it spontaneously, irregularly, or infrequently.
How do I advertise my Hypercasual game?
Advertise on app stores to ensure your game is visible when players search certain keywords. Use Google’s ad network to reach your target users when they are online. Engage a gaming marketing agency to create a custom marketing plan for your game.
Who plays hyper-casual games?
From that, we can conclude that the majority of hyper-casual gamers are women. When it comes to age, in the US and UK, the majority of players are between the ages of 18 and 34. In South Korea, the majority of hyper-casual gamers are between the ages of 25 and 44.
How to create a hyper casual game?
When creating a hyper casual game, the first thing to consider is audience appeal and your target audience. The best hyper casual games do well because of their broad appeal, you want to focus on the masses rather than on the few.
How do you monetise a hyper casual game?
When the game is so simple in so many areas of the design it can be quite difficult to create In App Purchases (IAP) that complement the game well. Although this can be done, one of the greatest ways to monetise hyper casual games is through video advertising.
When did hyper casual games become popular?
As for Hyper Casual games themselves, 2017 is what could be described as the ascendency of Hyper Casual games. Unfortunately, it’s impossible to pinpoint which game really catalyzed the modern Hyper Casual game market. But either way, the past 2-3 years have seen a large rise in these games with oversimplified UI and mechanics.
Should you monetize your hyper casual games with IAPS?
Monetizing hyper-casuals with IAPs rarely works well since casual gamers don’t convert to paying customers all that much. The primary business model for hyper casual game developers is ads: banners, video ads, and the option to turn off these ads.