What is a transmedia product?
Transmedia storytelling exists in the form of transmedia narratives, which Kalinov and Markova define as: “a multimedia product which communicates its narrative through a multitude of integrated media channels”.
How does transmedia storytelling work?
Transmedia storytelling is defined as a story that is told through various media and communication platforms. This content can be offered through blogs, videos, ebooks, social networks, movies, etc. All this content has a common thread, through which the consumer plays an active role.
What is crossmedia and transmedia in journalism?
Crossmedia = One story, many channels. Transmedia. With transmedia we no longer tell just one story. We tell many stories that put the flesh on the bones of a storyworld. In journalism that storyworld may be an important issue, it may be a community or it may even be a reporter’s regular news beat.
What is the difference between multimedia and crossmedia?
Multimedia = One story, many forms, one channel. Crossmedia. This is a term that most likely originates in the advertising industry, and it means to tell a story in many different media channels.
What is the difference between transmedia and different media elements?
The different media elements can then be used to spawn further cross media content. The repurposing of content across different media platforms is very common and a way for organisations to create a lot of content from essentially one script. Transmedia focuses more on augmenting the reality of the audience.
What is transmedia storytelling?
Transmedia Storytelling is when a story exists on several platforms, BUT on each platform a different aspect of the story is being told. Taken together, all story strands create a story world, but each story can hold its own on its own. It can be a complete experience alone or become a broader experience as part of the greater whole.