Table of Contents
- 1 What are the two principles that you should remember in a logo design?
- 2 What questions should a logo designer ask a client?
- 3 What are the two elements of a logo?
- 4 How to convince the client about a logo design?
- 5 How to design a good logo design?
- 6 Why do graphic designers fail to design good logos?
What are the two principles that you should remember in a logo design?
5 Principles of Logo Design
- Simple. Your logo needs to be easily identifiable at a glance.
- Memorable. An effective logo should be memorable.
- Timeless. An effective logo should be timeless and should avoid trends.
- Versatile. A good logo can be used in a variety of sizes and colours.
- Appropriate.
What questions should a logo designer ask a client?
11 logo questions for designers to ask clients —
- What are your overall business goals?
- What do you want this logo to accomplish?
- Who is your target audience?
- What are your most successful marketing channels?
- How do you want your brand perceived?
- What are your brand values and mission?
How do I write a logo description?
1. Provide information about your business —
- Describe your product, target audience and industry.
- Describe your brand values.
- Provide your company name.
- Provide your company slogan (if needed)
- Express what logo type you need.
- Design style.
- Colors.
- Inspiration (e.g. mood board)
What are the two elements of a logo?
It comes down to cohesiveness and unity across the elements of a logo. Cohesiveness and unity are the two factors that can differentiate a logo from mediocre to oh-my-god-that’s-stunning! To create such a design, ask yourself: Does the logo design, as a whole, make sense?
How to convince the client about a logo design?
More importantly, the designer must make the client see the usefulness of the design and how it will help in building a brand identity of the business. Clearly, convincing the client about a logo design is a matter of communication. A logo designer must be equipped with the art of communicating the salient features of the logo to the client.
What are the key aspects of creating a logo?
One of the key aspects of creating a logo is to take your client into confidence. Clients are usually not well-versed in graphic design. They are not supposed to know the nuances of the design. It is a professional job that is the domain of graphic designers.
How to design a good logo design?
You should know about the target customers and markets of the logo. Once you have created the design brief, get its approval from the client. When everything is written in the brief, you can confidently proceed to design the logo. In fact, a precise brief is extremely important for other graphic design products such as business card design.
Why do graphic designers fail to design good logos?
Designing a great logo is one thing. But creating a logo design and convincing the client about the design’s usefulness and unique features is another thing. Often, graphic designers fail to communicate well with their clients that results in more confusion and undesired redesigning efforts.