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What are the examples of surrogate advertising?
Surrogate advertisements are used to promote and advertise products of brands when the original product cannot be advertised on mass media. Some instances of surrogate advertisements are: Bagpiper Soda, Cassettes and CDs, Royal Challenge Golf Accessories and Mineral Water, Imperial Blue Cassettes and CDs etc.
Why do surrogates advertise?
Why Do Companies Use Surrogate Advertising To circumvent a ban on the direct advertisements of a particular product, To keep brands alive in the minds of the consumers, To cultivate an image of social responsibility of the brand, To advertise less socially accepted products via secondary brands or products, or.
Is pan masala a surrogate ad?
The total duration of telecast of a popular brand of plain pan masala (Pan Parag) was multiplied by the rate charged by the channel to provide the cost of advertisement of this product. The advertisements of plain pan masala seen on Indian television are a surrogate for the tobacco products bearing the same name.
Is surrogate advertising ethical?
‘Surrogate advertising’ is one of the emerging ethical issues in advertising in India. This is used as a strategy to advertise products like liquor or tobacco-the advertisement of which otherwise, is banned in our country. Hence, surrogate advertising defeats the very purpose of banning liquor advertisements.
How effective is surrogate advertising?
Effectiveness of surrogate advertisements Surrogate advertisements do impact a consumer’s buying decision as well. They also inform consumers about the leading liquor brands and thus promote sales.
What are the disadvantages of surrogate marketing?
Disadvantages Of Surrogate Advertising
- Surrogate advertising technically kills the purpose of prohibiting/banning the direct advertising of a harmful product.
- It is difficult for a new business to create brand awareness through surrogate advertising.
Is surrogate advertising banned in India?
Surrogate advertising in India The ban was enforced after extensive research from the Indian Ministry of Health found that cigarettes and liquor have adverse effects on a person’s health.
Are alcohol ads allowed on TV?
Ads for alcoholic drinks must not feature, imply, condone or encourage irresponsible or immoderate drinking.