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Is a brand name a trademark?
What is a Trademark? A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services. For example, the Nike Swoosh is a registered trademark.
Should I trademark my brand name and logo?
Since trademarks are used to identify a company or brand, it makes the most sense to file for trademark protection on the brand name, logo or image. So, if you are investing in a brand image, you should seek a trademark registration to protect it. But, your image may also qualify for copyright protection as well.
Can brand name be legally protected?
Trademarking a brand name is obtaining legal protection over its usage in a specific country. Every Government has an office that registers the brand names as trademarks owned by any particular individual, company or group of individuals. This gives those individuals and companies the right to its usage in the market.
What’s the point of trademarking a name?
A trademark prevents anyone else from selling similar goods and services within the United States under that business name. The primary purpose of trademarks is to prevent confusion in the marketplace, so the protection applies to only a particular category of goods and services.
What happens if you don’t trademark your brand?
There is risk associated with building a business based on brand names or logos that you don’t own. There’s risk that you’ll have to pay out royalties to someone else down the road. There’s risk you’ll have to rebrand and lose some of that brand equity you’ve built up.
How do I protect a brand name?
What’s one thing you’ve done to protect your brand legally that you think all founders should do?
- Protect Your Web Content.
- Set up Google Alerts.
- Use IP Protection.
- Create a Distinctive Mark.
- Register Your Trademark.
- Get a Patent.
- Create an Employee Handbook.
- Trademark Your Brand.
What is the difference between a brand and a trademark?
When a brand is registered with the Patent and Trademarks office, it becomes a trade mark. Thus, there is not much of a difference between a brand and a trademark. Trademark is a legal device that protect unlawful use of the brand name by any one else, and grants the owner of the trademark exclusive rights over the use of the brand name.
How to trademark your brand name?
Filing for Brand Name Registration Filing of the trademark registration application can be done manually or you can do an e-filing. In the process of manual filing, you’ve got to apply for a trademark by submitting the form in person at any of the trademark registry offices. You will get the confirmation within 15-20 days of filing.
What is trademark and trade name?
A trade name is generally considered the name a business uses for advertising and sales purposes. A trade name is sometimes referred to as a “fictitious” or “doing business as (DBA)” title. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.
Can I trademark my personal name?
Personal name of an individual, which may be a first name, a family name, or a complete name cannot be registered as a trademark. It can be provided registered as a trademark if the name demonstrates a secondary meaning. Personal names cannot be the subject of trademark protection without any secondary meaning.