Table of Contents
How do I sell my EdTech products to students?
6 Sales Strategy for EdTech To Accelerate Sales Processes
- Identify your potential Buyer Personas. The first step to boosting your sales is to establish who you’re selling to.
- Create content on a regular basis.
- Create a customer-centered website.
- Apply SEO methods.
- Use social media.
- Evaluate your work.
- The last word.
Are schools B2B or b2c?
Selling to Institutions such as schools is, in many ways, B2B selling. However, there are unique characteristics about B2I that often trip-up marketers.
How do EdTech companies generate leads?
Establishing Buyer Personas, conducting Keyword Research, and producing Inbound Content that addresses their general inquiries, assists them in their research, and informs them, will keep EdTech leads coming back to you for trustworthy content.
How do you market an EdTech startup?
5 Innovative marketing moves for your Edtech startup
- YouTube. YouTube has emerged as an effective marketing tool in the recent times.
- Social Media.
- Blogs & posts with SEO optimization.
- Intermittent healthy online educational challenges.
- Personalised feel.
Is EdTech a B2B?
B2B is the common business model in EdTech. Lately, you can see more startups that choose different kinds of B2C model. The rise of the B2C model relates to smartphones and more personalized marketing methods.
Are universities B2B?
Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. It will note that, generally, the B2C sales process is simpler. Conversion paths are short.
Can you sell an app to a school?
Selling mobile apps to schools isn’t significantly different from selling other kinds of software to schools, in terms of requiring multiple licenses and school-wide deployment.
How do I sell to a school?
Selling to a school is similar to selling at the district level. You must still be on the approved vendor list. You’ll likely meet with the principal and the teacher-leaders at that campus. Again, you’ll need a professional presentation based on current research and data.
Should companies sell goods and services to schools?
As a quick sidenote, and in our opinion, it’s okay for companies to sell goods and services to schools. When there is growth in a market, more investment and innovation follows. We genuinely believe it is possible to do well by doing good. A one-size-fits all approach will not help a school implement the technology or foster buy-in.
What Sellers in the educational industry often fail to know?
In other words, what sellers in the educational industry often fail to realize is that selling is teaching—especially when selling to educators. As a quick sidenote, and in our opinion, it’s okay for companies to sell goods and services to schools. When there is growth in a market, more investment and innovation follows.
What are the 4 do’s and donts of selling to schools?
Our 4 Do’s and Don’ts for Companies Selling to Schools. 1 1. Getting Attention: Email Outreach. DO use email as a non-intrusive method of reaching out to school officials. Phone calls (and walk-in 2 2. First Contact: Scheduled phone call. 3 3. Momentum: Face-to-Face Presentation (in-person or video call) 4 4. Sale Closed: Onboarding.