Table of Contents
Are exact match keywords cheaper?
Exact match will have lower cost It is definitely a best practice to have a keyword in exact, phrase and broad match. In other words, it is cheaper to target a search query from exact match keyword when compared to a phrase match keyword. There are some strong counter arguments against this strategy.
What is an exact match?
Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. An Exact Match keyword in Google Ads will only enter an auction in which the search query perfectly matches or is a close variant of your keyword.
Is phrase match better than broad match?
Phrase match offers some of the versatility of broad match, but with a higher level of control. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.
Should I use phrase match Google ads?
Phrase match gives you more control than broad match. With this keyword match type, your ads will show to users who include the exact phrases you’ve chosen as keywords in their searches. If you include quotation marks around your keyword, Google will take that as an indication to utilize phrase matching.
What is phrase Match example?
Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. …
What is an example of a phrase match?
Should I use phrase match?
When to use phrase match When you’re targeting a more specific audience If you want to reach a more specific audience than broad match would reach but don’t need the search term to match your keyword exactly, phrase match is an excellent in-between choice.
Does phrase match include exact?
Phrase match lets you specify an exact phrase that must be in a searcher’s query for your ad to appear. It lets you hone in on your intended audience more than the broad match type, but isn’t as restrictive as exact match.
How do you do a phrase match?
Using phrase match is pretty simple, just put quotation marks around your keyword. Note that you have to add all parts of the keywords in quotation marks, any other variation will not work correctly. If you have a lot of keywords, adding quotation marks around all of them can be a pretty repetitive task.
What does exact match mean?
As for what exact match means, it means that when you enter a phrase into the tool such as: car insurance. then the Google keyword planner tool returns data for those searches that used those two words, and only those two words.
What is a phrase match?
Phrase match is a keyword matching option whereby Google AdWords matches your ad only against keywords that include a phrase you designate.
What is an exact match keyword?
An exact match keyword indicates that your target keyword exactly matches a search query, anchor text in a link, or domain name. A partial match means that your keyword is included amongst other words in those elements.
What does exact match mean in Seo?
In SEO, exact-match keywords also refer to search results/content that perfectly match all of the keywords in the search query, exactly as entered. Historically, exact-match keywords are important for both organic and paid search, and are a frequent topic of SEO debates.