Table of Contents
Why do we give so much importance to celebrities?
We all want to live a different and better life, and reading about celebrities, watching them on TV, or following them on Instagram and other social networks, makes us feel that that we are participating and taking part in their glory. We feel close them, as if they are our friends, and this gives us a good feeling.
Why are celebrity endorsers so effective?
Celebrity endorsement builds credibility and can expose a brand to new markets. The celebrity effect is the ability of famous people to influence others. Companies can use that star power and influence to boost their own products and services. Celebrities can add credibility and glamour to a brand.
Why do companies use celebrity to advertise products and services?
With celebrities vouching for or promoting their products, brands can increase awareness, trust and familiarity, which are important variables in the purchase decision-making process. Consumers feel more sympathetic towards a brand, if their products are promoted by a celebrity they admire or relate to.
Why do we need celebrities in the media?
In conclusion, TV, newspapers and magazines need these celebrities to attract people’s eyeballs. Otherwise, they cannot survive. And the average people seem to enjoy these personal lives of famous people or celebrities. So it is quite normal for media to pay so much attention to these big guys in the world.
Why are we attracted to celebrities?
Often, our imagination and our secret desires are the factors that make us attracted to certain celebrities. Celebrities are not born; they are made. Sometimes, their fame is quite short, and sometimes, if they are talented, their fame might last longer.
Why do some people like to read celebrity news?
When those people get to read about celebrity news they feel more eager to become one of them. In other words those people unconsciously motivate themselves by reading such news. Because they identify with them: Some people love certain celebrities because they identify themselves with them.
What is it like being a celebrity?
You need to remember that celebrities are ordinary people, like you and me. They eat, drink, sleep, think and feel like everyone else. The only difference between you and them is that they appear on the media. You might be as rich, smart or successful as they are, and maybe even more.