What is a good conversion rate for free trials?
For opt-in free trials, a good conversion rate benchmark is 25\%. For opt-out free trials, a good conversion rate benchmark is 60\%.
What is a good conversion rate for subscription?
While the average paid conversion rate is ~0.2 percent, subscription businesses see conversion rates ranging from “over 10\% to a couple hundredths of a percent,” according to the report.
What is a good conversion rate on Ebay?
around 2-3\%
The average conversion rate is around 2-3\% and varies depending on the device.
What is the typical conversion rate for a free trial?
The conversion rates depend greatly by product, trial type, the source of the trial customers, cost of the product, etc. At GoToMyPC and GoToMeeting, we typically converted 40\% – 45\% of our trails into paying customers. However, we required a credit card BEFORE you could initiate the free trial.
What is the average free to paid conversion rate for online businesses?
Free to paid conversion for modern, well run online businesses is closer to 15\%. It’s interesting to see how far we have come since the days of the first cloud free trial success (Salesforce.com)! My data comes from the 100+ online businesses we have analyzed at Totango.com.
How do you convert free trials to paying customers?
The most effective tactic for converting free trials to paying customers is to have streamlined instructional videos that guide the user through the experience.” “Sometimes people make the mistake of thinking it’s getting users on the phone that changes everything.
What percentage of trial users convert to paid users?
For very well tuned marketing machines the \% of active trial users can be 30\%. Active users exhibit a trial to paid conversion up to 40\%. The rest of the users convert at much lower rates, around 10\%. Knowing this you can focus your time and resources just on the trial users most likely to convert.