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What did Steve Jobs say about customers?
Article continues after video. A popular quote from Jobs goes like this: Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do.
Who said the customer doesn’t know what they want?
Steve Jobs
1. Customers don’t know what they want. Throughout his career, Steve Jobs famously eschewed market research and relied on his intuition. In a1985 interview with Playboy, he said: “We built [the Mac] for ourselves.
What was Steve Jobs quoted saying?
Here are some of Steve Jobs’ best inspiring quotes that will encourage you to live the life of your dreams.
- “Don’t let the noise of others’ opinions drown out your own inner voice.”
- “You can’t connect the dots looking forward; you can only connect them looking backwards.
- “Be a yardstick of quality.
Do consumers really know what they want?
Customers Don’t Know What They Want Until You Show It to Them. People don’t always know what they want. But merely asking customers what they want or need doesn’t always yield the most inspiring or unique customer insights.
Do consumers always know what products or services they want or need?
Marketers often feel like second-class citizens in their companies because people think new products and services come first and marketing comes afterward.
Does the customer know what they want?
Customers Don’t Know What They Want Until You Show It to Them. People don’t always know what they want. But they know it when they see it. But merely asking customers what they want or need doesn’t always yield the most inspiring or unique customer insights.
What did Steve Jobs say about giving the customers what they want?
Quote by Steve Jobs: “Some people say, “Give the customers what they …” “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'”
Why do people misunderstand Steve Jobs’ quote?
She also thinks people misunderstand Jobs’ quote because it implies that Jobs and his team weren’t customers themselves. “The point is that Steve Jobs and his team are users of the product,” Dill said.
What does Katie Dill think of Steve Jobs’ famous quote?
Dill believes people get the wrong idea from this famous Jobs quote. Katie Dill. “I agree with that quote, but I think it is often misinterpreted,” Dill told Business Insider. “I agree with the sentiment that we can’t just ask for what customers want; they don’t always know how to articulate it.
Is Steve Jobs a user of the product or a developer?
“The point is that Steve Jobs and his team are users of the product,” Dill said. “I don’t necessarily disagree with what Steve was saying, but I think people sometimes use his quote to say things like, ‘that’s why you shouldn’t bother with user research.’