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A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser’s site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager 360. The global site tag makes implementing Floodlight tracking easier.
What is the difference between a Floodlight and a pixel?
Pixels (sometimes called floodlight tags) are a snippet of code placed on a website that is used to track user behavior throughout the flow of the website. A pixel is different from a UTM code because it can track a specific EVENT or ACTION such as a form completion, online order, site visit, etc.
What is a Floodlight in marketing?
Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.
What is Floodlight dv360?
A Floodlight activity is a snippet of HTML code that is used to track conversions, add users to remarketing lists, and pass information about sales transactions. For each event you want to track: You’ll create a new Floodlight activity. Display & Video 360 will create tag code that you’ll add to your site or app.
Create Floodlight activities
- From an advertiser, click Floodlight > Activities.
- Click New.
- Name your Floodlight activity.
- (Optional) Select Play install tracking if you’re using the Floodlight activity to track app installs from Google Play.
- Enter the URL where you plan to add the tag in the Expected URL.
What’s the difference between Spotlight and floodlight?
In general, a spotlight is referred to a light that has a focused light creating more of a “spot” than a “wash” of light. The term floodlight is used when referring to a very wide spread of light that washes a wall.
What’s the difference between Spotlight and Floodlight?
How do you implement a Floodlight tag on a website?
What are Floodlight activities?
A Floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site. A tag is automatically generated for each activity, and your web team installs the tag onto your site. When a visitor lands on the conversion page, the tag reports a conversion.
Which is better spotlight or floodlight?
When highlighting specific points like display objects, wall artwork, architectural details, or landscape features, use a spotlight. When illuminating larger areas like driveways, stages, warehouses, parking lots, or any other area that needs wide, even light coverage, go with a floodlight.