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How much should I spend on retargeting vs prospecting?
For most brands, we recommend putting 60-90\% on prospecting budget toward prospecting, with the remaining 10-40\% toward retargeting. If you’re spending more than 40\% of your budget on retargeting, consider expanding your budget.
How many retargeting ads should you have?
We recommend targeting 2-3 remarketing audiences at once. If your website has a high traffic volume, feel free to segment your audiences even further. Using some of the Facebook audiences we mention above, your campaign results are bound to get a good uplift!
What is the minimum audience size for retargeting Facebook?
100 people
Note: The minimum source audience size is 100 people, but we recommend setting it higher. The more people in your source audience, the more people we can find who are similar to them.
What is overlap audience?
Well to put this simply, audience overlap occurs when people in one of your audiences also exists in a completely different audience. The people in your 1\% lookalike could very well, and most likely do, exist in your 2\% audience as well.
How do you determine overlapping audiences?
You can check if two audiences you’re using are overlapping with our tool:
- Go to your Audiences.
- Tick the boxes next to the audiences you want to compare (up to five).
- Click Actions > Show Audience Overlap.
What is a prospecting audience?
Prospecting audiences include people who aren’t familiar with your product or business in any way. When creating a prospecting campaign, you can create Lookalike audiences, Interest-based or Broad audiences.
What is prospecting ad?
Prospecting. Ads are shown to new people who are most likely to engage with your brand and become your next customers. Retargeting. Ads are shown to people who visited your website but left without becoming a customer.
What is audience retargeting?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. Retargeting is a tool designed to help companies reach the 98\% of users who don’t convert right away.
What is the best audience size for Facebook ads 2020?
Facebook typically recommends a source audience of between 1,000 and 50,000 people.
What is Facebook Custom audience?
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.