Table of Contents
- 1 What is it called when advertisers are required to take out new ads to correct the misinformation conveyed in the original ad?
- 2 What is considered deceptive advertising?
- 3 What items should not be advertised?
- 4 Who can sue under Lanham Act?
- 5 What happens when you advertise an item on sale?
- 6 What should you not do when advertising a discounted price?
What is it called when advertisers are required to take out new ads to correct the misinformation conveyed in the original ad?
Corrective advertising
Corrective advertising, disclosures and other informational remedies. Advertisers have been required to take out new ads to correct the misinformation conveyed in the original ad, notify purchasers about deceptive claims in ads, include specific disclosures in future ads, or provide other information to consumers.
What is considered deceptive advertising?
Deceptive advertising is any statement by an advertiser that is false or misleading, or that does not adequately identify itself as an advertisement.
What is a product item example?
3. Product items are complementary to one another. For example, tube, tyre, and related materials.
What items should not be advertised?
35 Banned and Restricted Products You Can’t Advertise on Facebook
- Tobacco Products.
- Weapons and Explosives.
- Derogatory Personal, Political, and Religious Content.
- Spy Cams and Surveillance Equipment.
- Counterfeit Goods.
- Fake Documents.
- Adult Products and Services.
- Penny Auctions.
Who can sue under Lanham Act?
Only persons suffering a competitive injury have standing to sue for false and misleading advertising under the Lanham Act. Generally, consumers do not have standing bring a claim, even if they are “injured” by the false advertising.
Can I Buy More than one item at a time?
Stores cannot limit how many of an advertised item you can buy unless the advertisement clearly states the limit. For example “limited one per customer” is okay as long as it is in the advertisement and not something you find out when you get to the store.
What happens when you advertise an item on sale?
When you advertise an item on sale, you’ll need to have sufficient inventory of the item or clearly state in your ad that supply is limited. Grocers in some states must issue rain checks allowing consumers to purchase an item at the advertised price at a later date if supply runs out during the sale period.
What should you not do when advertising a discounted price?
Don’t advertise a discounted price unless you have actually sold the item at the full price. Don’t offer an item that is not actually in stock at a lower price and then try to sell a different, more expensive item to the shopper. (This tactic is commonly called ‘bait and switch.’)
What do you need to know about returning an item?
You need to make sure that you follow all of the rules of the store’s return policy, including the time period of purchase and what needs to be returned to get a refund. You’ll also want to make sure the item is in stock so you can purchase it again.